CAMPAIGN DEVELOPMENT
The goal of the Stormwater Campaign is to bring awareness to the public on highway littering and its’ connection to our waterways. The campaign is focusing on highlighting positive behaviors that the public can participate in in order to improve our water quality.
I designed a variety of campaign materials ranging from educational flyers, brochures (with a peel-off vinyl sticker), trash can wraps, highway banners, mall backlits and print and digital ads.
Studio: FUEL Creative Group / Role: Designer / Client: Caltrans