Oberd

MARKETING CAMPAIGN

OBERD (Universal Research Solutions, LLC) is a Columbia, Missouri-based healthcare technology company that provides a web-based platform for collecting and analyzing patient-reported outcomes (PROs) and clinical data. Primarily focused on orthopedics for over 13 years, the HIPAA and HITRUST-compliant software allows patients to complete questionnaires electronically, assisting care teams in measuring recovery and improving clinical decision-making.

The client needed a complete campaign to educate orthopedic surgeons and practice administrators about Oberd’s software and its ROI. The objective was to generate leads and schedule demos, but there needed to be a cohesive visual system across channels to clearly communicate their value proposition and product benefits.

To address this, I designed a multi-channel campaign that emphasized clarity, consistency, and audience engagement. I structured the landing page to highlight Oberd’s key differentiators and ROI messaging, developed LinkedIn ad variations tailored to healthcare decision-makers to drive awareness and clicks, created short-form animated video content to increase engagement on social platforms, and designed a data sheet to reinforce credibility and support the sales team’s follow-up efforts.

Agency: Health+Commerce
Industry: Healthtech
Role: Designer
Client: Oberd