Paubox
B2B / SAAS / HEALTHTECH / CYBERSECURITY
Paubox provides HIPAA-compliant email security for healthcare organizations, simplifying secure communication without portals or passwords. As the company scaled, marketing needed cohesive, conversion-focused design systems to support web growth, product marketing, paid campaigns, and enterprise sales efforts.
As the in-house designer, I lead cross-channel marketing design initiatives—translating complex cybersecurity messaging into clear, accessible experiences that drive engagement, improve conversion performance, and elevate brand consistency across touchpoints.
Company: Paubox
Industry: B2B / SaaS / Healthtech / Cybersecurity
Role: In-house Designer
Paid Media / Digital Campaigns
Designed modular product marketing materials including case studies, whitepapers, reports and data sheets to support sales enablement and improve message clarity across audiences.
LinkedIn A/B Campaign: Targeting Therapist Practices
Objective: Drive free trial sign-ups from small and mid-sized therapist practices.
Target audience/ICP: Private practice therapists, Small group practices, Practice administrators, Behavioral health providers
Insights: Small practices often struggle with HIPAA compliance due to limited IT support and complex security requirements.
Channels: Facebook, LinkedIn, YouTube, Display
Creative A – The Inkblot
Concept:
A Rorschach-style inkblot with the word “HIPAA” subtly embedded in the design.
Hypothesis:
Therapists are deeply familiar with inkblots and psychological symbolism. Using a culturally relevant visual cue would:
Create pattern recognition
Increase scroll-stopping behavior
Establish instant industry alignment
Make compliance feel native to their world
Creative B – Therapy Session Cartoon
Concept:
A Rorschach-style inkblot with the word “HIPAA” subtly embedded in the design.
Hypothesis:
Therapists are emotionally attuned professionals. Framing compliance in emotional terms:
Humanizes a technical topic
Reduces intimidation around security
Connects product value to peace of mind
Optimization & Learnings
The A/B test provided directional insight into how behavioral health providers engage with compliance-focused messaging. We learned that while trust and regulatory assurance are critical, messaging that reduces intimidation and frames compliance as simple and emotionally relieving resonates strongly with small practices.
The campaign informed future messaging direction for behavioral health verticals.
Insights influenced landing page copy and follow-up email nurture messaging.
Established a repeatable A/B framework for vertical-specific acquisition campaigns.
Product Marketing & Sales Enablement
Designed modular product marketing materials including case studies, whitepapers, reports and data sheets to support sales enablement and improve message clarity across audiences.
Sales deck (1/4)
Sales deck (2/4)
Sales deck (3/4)
Sales deck (4/4)
Case study (1/2)
Case study (2/2)
Whitepaper (1/2)
Whitepaper (2/2)
Product data sheet (1/2)
Product data sheet (2/2)
Tradeshow & Events
Led execution and adaptation of event marketing systems across industry conferences, translating leadership-defined messaging into scalable environmental designs and supporting collateral that elevated brand presence and supported enterprise sales conversations.
